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For us, safety is personal

As survivors, we built the product we wish we had when we needed it most.


Help us put ourselves out of business

Frankly safety products like Flare shouldn’t exist. Much like the Pink Tax, we also bear the burden of a Safety Tax: the physical, mental, emotional, and financial burden of protecting ourselves. It’s time we eliminate it. Flare is a product of this burden and that is why we are asking you to help us create a world where safety products like ours aren’t needed.


You can't talk about Flare without addressing how terrible it is that a product like this needs to exist. Quite frankly we hate that we are here. Our survivor stories are not at all unique and that is a huge problem.

Historically, safety companies perpetuated victim-blaming and claimed to “solve safety.” Telling us to hold back, be quiet, avoid events, adjust our goals. Giving us whistles and pepper spray, which often do more harm than good. That's incredibly damaging. The onus isn't on women, the LGBTQ+ community, and other marginalized communities. We were tired, fed up, and angry.

We started Flare to change the industry and offer a modern, practical tool built from personal experience. A tool for people to discreetly take control when needed. Flare is not a solution. We are a stop-gap for today while real change is made.

Our mission is simple: to put ourselves out of business and create a world where Flare is not needed. We are proud to support and work with amazing groups tackling this issue from multiple angles. Some of them are listed below. 

Safety isn't one-size-fits-all and we don't have “the answers.” We worked with thousands of people over 4 years to develop Flare and are committed to constant improvement, breaking down our own assumptions and privilege, and continuing to make our tools better until they're no longer needed.

The real problem is our culture and how it enables bad actors. We will not stand for it or allow them to prey on us. Change doesn’t happen overnight, but in the meantime we are a small team working tirelessly and an army of people who are prepared. #WearYourFlare

Flare Nomination Program

Nominate someone in need who cannot afford a Flare right now. While we work to offer more accessible options, every month we select up to 5 people in need to receive a free Flare.

Get out of unsafe and uncomfortable situations sooner with just the click of a button.

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Flare takes a smart approach to safety, recognizing that feeling safe means feeling empowered and confident wherever you go.

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Heather Samuelson

Flare's approach is fresh, unique, and actually practical. Safety is a problem that needs to be solved for in a way that will actually help women moment-to-moment.

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Stephanie Kaplan Lewis
CEO, Her Campus

Until behaviors, policies and laws are changed to hold people accountable, we must stand up and do what we can. Flare takes up that charge.

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Deesha Dyer
Public Speaker; Executive Director,; Former White House Social Secretary

We need every tool in the toolbox to work to prevent sexual assaults across the country, and Flare is one of the most innovative, practical, useful tools I've seen.

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Jordan Brooks
Managing Director, United State of Women

I’ve tested five safety-specific wearables over the last few years, and the Flare bracelet stood out.

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Medea Giordano
Product Writer, Wired

Our Partners

Her Campus Media Logo
Army of Survivors Logo
Period the Menstrual Movement Logo
Surviving in Numbers Logo
The United State of Women (The White House Summit) Logo

Built by all of us, together

Our Flare ambassadors represent and help test Flare in the real world. We've always listened and we plan to keep listening, because when we support each other, we’re creating a better world for everyone.

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