#2: It's better than alternatives like pepper spray, whistles, or alarms. 

Too often, our children roll their eyes at safety devices - and they end up in the junk drawer - because they don’t fit into their lives and they aren’t discreet. Flare has many more use cases and is more discreet and convenient to access compared to pepper spray, whistles, brass knuckles, alarms and other outdated solutions. 

They look ugly, make us feel bad, and are difficult to operate quickly when we’re in trouble. They are constant reminders of our vulnerability.

On top of that, these devices are one size fits all — one solution for every situation and every person. Safety is not one size fits all, everyone has different needs in-the-moment and every situation is a bit different. 

While we believe Flare should be added to your safety toolbox rather than replace anything in it, Flare is much more versatile to help you in many situations. Plus it is more discreet and convenient to access compared to the alternatives.

#3: Flare gives your kids independence and control.

As parents we want our children to be able to experience all the incredible things that life has to offer: to learn, to grow, and try new things. But at the same time we worry about their safety, knowing all the risks and the bad actors that exist in the world. 

For too long, safety has been about what you can’t do: a constant point of friction with our children. 

But at Flare, we help people live the lives they want with agency, confidence, and the control to get out of bad situations the moment something feels off (before it escalates into something worse). Using Flare can help teach your child how to listen to and trust their instincts. Because now they can get out of a bad situation quickly and easily without embarrassment.

#5: Maybe your child just went off to college or is doing lots of things on their own.

1 in 4 women in the US experience sexual assault or attempted rape while in college - it's heartbreaking. Your child should be focused on exploring their independence while in school. And also while driving, using public transportation, taking that morning run, exploring a new city, going out at night, or dating. Flare is the perfect gift for someone who's doing new things on their own.

#6: Flare is the most discrete and fashionable safety device out there.

With Flare, you can take action without drawing attention to yourself. No one can see that the bracelet has a hidden button and pressing it just looks like you’re adjusting your bracelet. There’s no sound or alarm when you press it. In fact, 0% of Flare customers report others identifying Flare as a smart device. Flare just looks like everyday jewelry!

#7: And it's made by survivors, so Flare understands the nuances of safety.

Driven by our own experiences with sexual assault and harrassment and fed-up with a safety industry that blames victims (telling us to hold back, be quiet, adjust our goals, avoid life), we set out to create a better safety tool to serve as a stop-gap while real cultural change is made. 

Flare was created by 2 survivors who want to give you options for getting out of uncomfortable situations before they escalate into something dangerous (and make it easy to get help if they do). 

Because everyone deserves to feel safe without making compromises.​ Our mission is simple: to put ourselves out of business and create a world where Flare isn’t needed. And we partner with some amazing nonprofit organizations who are working to make the world a safer place for everyone.

#8: Flare comes in 3 main styles that work for everyone.

Choose between leather, beaded, or cuff bracelets. Plus, there are multiple color options within each category. Flare is guaranteed to fit anyone’s current aesthetic and feels good to wear.

#9: Now is the best time to gift Flare